Submit Article

If you would like to submit an article, click the button below.

Navigation

<-- Back to Current Category

Brand Name Uniforms?

By: Isaac Grauke, Sat Dec 10th, 2005 12:40:37 AM

Many parents have to listen to their kids complain about their school uniform, because they aren't trendy or fashionable. It is difficult to deal with the complaining, but at the same time, parents are thankful they don't have to foot the bill for name-brand clothing. Is there such a thing as a name brand school uniform?

You won't believe it, but in Sydney, Australia, parents are dishing out as much as $1500 for a school uniform. However, much of the cost isn't the uniform itself, its dry cleaning.

Students from kindergarten to sixth grade are being decked out in fashionable outfits, designed by the likes of Jodie Boffa, Robert Burton, and Jonathan Ward. Not surprisingly, some parents are complaining that prices are too high, with dry clean only instructions leading to a yearly cleaning bill of $700. What's the deal? NSW Parents and Citizens Association president Sharryn Brownlee said uniforms were big business for the designers and the schools. "Some schools make tens of thousands of dollars from school uniform contracts," Ms Brownlee said. "For the designers it is lucrative and is about stamping their brand name on a younger generation." Many thought that school uniforms would eliminate brand names, and at most uniformed American schools, they have. Is it only a matter of time before brand names are back?

About the author: Isaac Grauke is the sales and marketing manager for Hall Closet Uniforms and Apparel, http://www.hallclosetuniforms.com

Sign In