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Call to Actions for your Dealer Website

By: Jeff Kershner, Sat Dec 10th, 2005 11:15:49 AM

"Calls to Actions" are vital ingredients you need to have in our online marketing. Whether it be your Website, Emails, PPC landing page, Broadcast Emails, etc.

Different people are triggered my different wording and catering to the different physiological triggers of your potential customers will result in higher conversion. Using the right call to actions will increase your overall customer responses and can triple leads generated from your online marketing efforts.

I notice many dealership websites might have 1-2 call to actions on their Homepage and maybe 1 call to action on their vehicle details page (the most important page of all).

Look at it from the customer's perspective...

"I want to......" Schedule a Test Drive

"I want to......" Get a quick Quote

"I want to......" Apply for Financing

"I want to......" Make an offer on this vehicle

"I want to......" View more photos

"I want to......" Request more information

"I want to......" Print this page / brochure

If you not asking your shopper the right questions, how do you expect to to convert them into a customer (lead). It's no different then asking for the sale 4-5 times.

Take a look at your current dealership website and see if you have the right "Call to Actions" on your Homepage, vehicles details page and throughout your sub-pages. Please read more at Automotive Internet Sales and Marketing Training www.dealerrefresh.com

About the author: Jeff Kershner offers his years of insight as an automotive dealership Internet sales and marketing director.

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