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Some ways to have Customer Acquisition

By: David C Skul, Wed Dec 7th, 2005 03:06:12 AM

As you know, the customer acquisition is the marketing goal of acquiring new customers; selling products to people who were not already customers. Customer acquisition and retention are the most important things for almost every company. However, just as everything comes with a certain cost, customer acquisition has its own price. So, customer acquisition costs are the marketing and advertising expenses needed to turn a prospective customer into an actual customer. This can include money spent to attract a visitor to a web site or to any kind of store to purchase goods or certain services. This is why the CRM (Customer Relationship Management) solutions and software play a big role in achieving great customer acquisition. The CRM is a pretty new technology that includes several methodologies, strategies and some software tools that improve the relationship between customer and company, ensuring greater customer acquisition and retention.

Anyway, the most logical and easy way to have customer acquisition is to make commercial TV spots, organize promotions for your products, and make special offers and other. But, in the e-marketing area (a bigger and bigger area) things are a little bit different in the pursuit of customer acquisition. Companies have some other tools to advertise their products on the Web.

The most known method for customer acquisition is paying some highly visited websites to have your banner. The person that clicks the banner will be automatically directed to your web site and will become a potential customer.

Email rental is another method to have customer acquisition. The company rents customer lists from vertically-targeted business sites and sends via email details about its products, newsletters or simply advertise messages.

The Prospect Profile Page can be one of the most important methods of your customer acquisition e-marketing program. The page is left simple and it collects especially a prospect name, email and area of interest.

The "Tell a Friend" is another great way to have customer acquisition. The program encourages your existing customers to share information with their colleagues or friends.

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