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Just a simple newsletter or article...right?.... WRONG! A unique

By: Peter Jordaan, Thu Dec 8th, 2005 08:16:41 PM

If your web site is not generating enough visitors and you are frustrated with your sales conversion ratio, then you might want to look at these few practical ideas that can assist your web site in getting more first time visitors, more repeat visitors, and also help generate more sales... by setting up or tweaking your website's unique selling proposition through the use of newsletter and article distribution. Let me explain what I mean by this.

Firstly, if you aren't aware of the value of running a newsletter on your website, you need to understand the importance of being able to follow up with a visitor by getting their follow-up email address. If your website is 'enabled' to deliver automated content to visitors through the use of an autoresponder service, you will be able to introduce your service, offer something valuable and build the neccessary relationship with your subscriber, in order for them to start making use of you as a product or service provider. Something that has always worked well on a website to motivate visitors to subscribe to your newsletter, is giving away a freebie, like an ebook on the same topic as your website and newsletter, to increase your subscriber signups.

So it is important that you build a subscriber base for your newsletter in order to stay in contact with subscribers, and then in turn offer your products or services which will assist you in generating more sales or a closer relationship with your subscribers. Now lets look at some specific tips that combine newsletter and article distribution into a unique selling proposition for your business. Even if you're not a writer, this can be done by just paying attention to your newsletter presentation style along with some initial brain-storming and fine-tuning.

* When a subscriber signs up for your newsletter, you should provide prompt to-the-point style meaty content tips and techniques about the industry. By doing a quick self-analyses about your specific industry on paper, you can, say, break the industry into its 3 main criteria. You can now come up with, say, 3-5 important sub-points about each aspect. This simple step alone can now allow you to put together a subscriber follow-up series of at least 5 emails pertaining to your industry.

* SAMPLE EMAIL NUMBER ONE, RECEIVED UPON SIGNUP:

-------------------------------------------------------------- --

Subject: *subscriber*, your request for more information

-------------------------------------------------------------- --

Dear *subscriber* (Have your autoresponder fill in customers

first name for personalization)

Thank you for subscribing to this newsletter providing

you with some valuable tips and techniques within the

(your industry here) field.

Over the course of the next 5 emails, delivered to you daily

over the next 5 days, we will provide you with some interesting

information regarding:

* Your industry criteria one.

* Your industry criteria two.

* Your industry criteria three.

Thank you again for subscribing to our tips and techniques series.

Don't forget to click your downlink link and grab your free ebook

on how to (your free ebook topic here)

http://www.your-ebook-download-link.com HERE

Thats it for today, till tommorrow,

your website name here Customer support

Your added advertising signature link here.

Your autoresponder unsubscription link here.

------------------------------------------------------

* SAMPLE EMAIL NUMBER TWO, RECEIVED THE FOLLOWING DAY:

-------------------------------------------------------

Email subject line: DAY 1 of your 5 DAY Email series

-------------------------------------------------------

Dear *subscriber*

YOUR INDUSTRY CRITERIA ONE HEADING HERE

Today we are going to have a look at the importance of the

following 5 points within (criteria one) of the industry.

* Sub-criteria point 1

* Sub-criteria point 2

* Sub-criteria point 3

* Sub-criteria point 4

* Sub-criteria point 5

* Sub-criteria point 1

This is a well known and common problem which... ... ...

We suggest you read our special article on how we recommend

solving this important issue in your business.

YOUR OPTIMIZED WEB SITE ARTICLE LINK HERE

* Sub-criteria point 2 Another problem well known for its complexity is... ... ...

We suggest you click here to read our special report on how

we recommend solving this critical aspect of your business.

YOUR OPTIMIZED WEB SITE ARTICLE LINK HERE

And so on... And so on...

Thats it for today, till tommorrow, when we'll cover

(Your industry main criteria 2 here)

your website name here

Customer support

Your added advertising signature link here.

Sample:

Thank you again for subscribing to our tips and techniques series.

Should you wish at any time to order this information series in

hard-print, simply click on the link below to order your copy

and we'll despatch it to you immediately. Or if you prefer to

download the complete ebook covering all of this information

readily available on your desktop, place your order today

for instant download at the following link:

http://www.your-ebook-order-download-link.com HERE

** MAKING YOUR INFORMATION AVAILABLE FOR PURCHASE IN EBOOK FORM **

PROVIDING YOUR CONTACT DETAILS HERE

Your autoresponder unsubscription link here.

-------------------------------------------------------------- -----

* Get your subscriber into the habit of clicking on a link / links within your email, whilst staying within the email's line of presentation. In other words, dont wildly change your topic in an attempt to recommend a product or service (or affiliate services) to your subscriber.

* Your email should allow the subscriber to be one click away from the recommended solution, presented to them through an article-styled web page on your own web site. Prevent your newsletter from pointing to websites other than your own. This will allow your subscriber to have added confidence in your product or as a service provider, even though you recommend an affiliate product or have an affiliate product review set up on that specific web page. This is also for web site ranking purposes mentioned further down.

* Try to keep your newsletter uncomplicated - short, simple, and to-the-point, whilst presenting your product or service confidently - and eliminating any doubts in the mind of your subscriber. It should contain meaty content with links that points subscribers to your article-style optimized pages which contains a more indept conclusion and solution to the problem, along with those products or services you recommend for solving the problem. Subscribers should see you as an expert on the subject you are offering.

* By enforcing this common problem - click - solution technique within your newsletter, and providing problem solving articles with solutions, you will help your subscribers reach a purchase decision sooner or act to seek a closer relationship with you, your product or service.

* In principle your newsletter could simply provide valuable tips and techniques from within your industry to provide subscriber confidence and keep subscribers on their toes with regards to the industry, before they have the option to click to your article pages which will present a more power-packed conclusion and solution to the specific problem - which in turn should help your subscribers taking firmer action regarding your service.

* Once your newsletter and web site article pages is set up in such way, you can now write teaser-articles for those article pages and syndicate those teasers through article syndication services, along with general submissions to article directories. Article distribtion should in my opinion form an important part of your website promotion and can have a great impact on your business. There are thousands of ezine publishers online that needs good content through which you can promote your articles.

A benefit of this method of article distribution is that you will allways have articles that is written which incorporates direct selling techniques to sell your product or service to your visitors, whilst your website will gain link popularity within the search engines through the increased syndication of your teaser articles (the web site link you provide in your articles resource box) to provide increased reachability of your web site within organic search engine traffic.

By implementing some of the methods mentioned above, you could dramatically increase your web site traffic; Simply by putting these things into place and making sure that it is functioning properly, and then overseeing it on a regular basis, can take your web site or product-driven portion of your web site to increased profitability.

About the author: This article was written by Peter Jordaan. You may use the article for re-print in its entirety as long as the bio is included. Should you wish to contact the writer, you could do so through visiting his web site at http://onlinebusinessmoneymakingsolutions.com

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