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The holidays are upon us again - are you ready yet?

By: Jeremy L. Knauff, Thu Dec 8th, 2005 08:16:43 PM

As we move into yet another holiday season, business has the opportunity to increase dramatically...provided we've done our homework. That includes having our seasonal marketing and advertising ready to roll, enough inventory to sell, and last but not least, a staff capable of handling the workload.

If your marketing and advertising isn't ready, you do still have a little time, but you need to get moving - especially if you're planning on including television, radio or newspaper in your campaign as they often mover deadlines forward during the holidays. Many commercial printers also have a heavier workload during the holidays so don't assume that they will be working on the same timelines as usual. You'll even need to make adjustments when it comes to your direct mail since it is often delayed during this time of year.

When it comes to your inventory, well, we can't help you there - every industry is different. Keep in mind though, the best marketing in the world won't help if you have nothing to sell to your consumer.

When it comes to staffing during the holidays, if you think that you may need more employees you should get ready sooner rather than later. Since many of the people that will be looking for jobs during this time of year are often looking for temporary (and usually part-time) work, you may want to consider a staffing firm like Resolve Staffing. They are able to fill most positions very quickly with quality employees because they are in constant contact with job seekers in many fields which will save you from the hassles of advertising for, screening and interviewing potential employees.

Now, with everything in place - don't forget to enjoy your holidays!

About the author: Jeremy L. Knauff is the CEO & founder of Wildfire Marketing Group, a Guerilla Marketing Company specializing in helping small companies compete with large companies.

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