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How to profit from reciprocal links

By: Dr. Roberto A. Bonomi, Thu Dec 8th, 2005 08:16:44 PM

WHAT ARE RECIPROCAL LINKS?

Reciprocal links are one of the most fantastic and effective forms of website promotion, because one good reciprocal link can give you the same amount of traffic as a major search engine and you can have hundreds of reciprocal links .

The basic concept is simple - you link a related site to yours, and then ask it's webmaster to ad a reciprocal link to your site in his. If he agrees, then you'll both get an increase in traffic.

But of course you can't just start asking for reciprocal links to random sites.

TIPS TO RECIPROCAL LINKS EXCHANGING

FIND SIMILAR SITES TO EXCHANGE RECIPROCAL LINKS WITH: The sites you chose for reciprocal link, must have a content related to the one in your site. A content that's targeted to the same kind of visitors that your site does. i.e. if you have a web designing tools site, it will be ok to exchange links with a site that offer graphics or music to enhance web designing.

FIND NOT TOO SIMILAR SITES TO EXCHANGE YOUR RECIPROCAL LINKS Although it only makes sense to exchange reciprocal links with similar sites, the sites you chose need to be different enough so that they don't compete with yours

ACCEPT ONLY INTERESTING SITES FOR YOUR RECIPROCAL LINKS If you find sites filled with ads and typos, that doesn't feel and look professional, you'd better discard them. There's a good rule you can follow when you're looking for a reciprocal link's prospect: "If it doesn't interest or like you, it's not going to interest or like your customers" Remeber that your site must reflect you in all its contents, even in its reciprocal links.

TARGET TO INCREASE YOUR TRAFFIC Some webmasters think that they must search for sites with similar amount of traffic to ask for a reciprocal link exchange that will really be interesting. Of course that if you have to chose between someone that has 100.000 visitors a month and another one that has 5.000 visitors a month, is better to chose the first one. But you will receive the same ammount of trafic from one site with 100.000 visitors than from 20 sites with 5.000 (that are much easier to find)

And if your site is really good, your reciprocal link exchange proposal will be accepted even if you get less traffic than the site you're trying to exchange with.

STEPS TO RECIPROCAL LINK EXCHANGE

Search for similar and interesting sites

Create the link in your site

Write to the webmaster of your complimentary site telling him that you have already stablished a link to his site in yours, because you liked his site, and think that your customers and his customers will benefit, with the mutual reciprocal link exchange.

Give the web address of the page where you have included the link

Offer him an outstanding placement of his link if he ads a link to your web site

Create a special web page where you can offer the HTML texts that they can use to create the link to your web site. Offer text link text, and banner link text.

Some people say that If you don't get the reciprocal link (and it will happen in 9 over 10 offers) you should erase and forget that link. I think that if the link is a real beneffit to your customers, you must keep it, to enhance your web site's content.

Don't remove the link from your site once you get your reciprocal link. Tha's not only dishonest, but once again you're losing benefical information for your customers.

Check the site of your partner every now and then to see if he's honoring his comittment. If you don't find the reciprocal link to your site, ask for it and if you don't receive an answer, take it off from the outstanding position you gave it.

RECIPROCAL LINK AUTOMATION

A god automation program will do all of the above for you plus...

Create a reciprocal links directory for everyone of the themes related with your site

Create qualified traffic to your web site in numbers you have always thought to be impossible

Look for sites related with yours much faster than you can do it

Create themed pages keyword-tuned to score high in search engine rankings

Allow you to email an individually-personalized reciprocal link request to each website's webmaster

Resuming, everything is easy to edit, organize and maintain, with an automate reciprocal link program. I know of only one that coul do all this, and you can read about it here:

http://newsletter.easy-home-business.com/hts/zeus.html

Written by Dr. Roberto A. Bonomi

About the author: Dr. Roberto Bonomi is a successful e-book writer that shares his home business experience at: http://www.easy-home-business.com If you already have, or are looking for an Internet Home Business, you can't miss the free knowledge that you'll receive at his site.

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