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Splog O'Rama

By: Kevin Gee, Thu Dec 8th, 2005 08:16:47 PM

Splogs, otherwise known as spam blogs are blogs created for the sole purpose of increasing a site owners link popularity and in turn their search engine rankings. Beware of this practice as it's nothing more than another black hat spam technique which the search engines are aware of and quickly finding ways to remedy it.

Splogs starting gaining large popularity somewhere around August 2005 and continue to be a huge source of spam today. Although many search engines including Google have been adjusting algorithms and manually deleting splogs to combat the spam.

While vertical linking is important in the realm of SEO/SEM one must remember that it is only 1 piece to the puzzle and there are many more pieces that need to be in place to be successful. Splogs are nothing more than another loophole that spammers have found to manipulate their rankings. While it may work in the short term, once found out and once algorithm changes are in place this tactic will go by the wayside just as other silver bullet tactics have in the past.

Link spam is also a problem. Many website owners post comments to forums with links to their site just for the sake of getting another link. The search engines are on to the link spam game as well. It's best to keep your nose clean and just not do it. Ask yourself if the practice you are implementing is risky? If so, just don't do it or you may find yourself banned and in hot water with the search engines.

How do you go about increasing your link popularity then? Quite simply put, the most important aspect of your marketing campaign should be focused on turning website visitors into conversions, leads and sales.

Proper vertical linking takes time. You must seek out quality sites that are similar in industry but of course not your direct competition. Exchange links with those sites using keyword rich descriptive text and you'll do fine. This method may seem slow and time consuming and the truth of the matter is... it is. However, you will find that your website visitors enjoy their experience more as you have provided them with helpful meaningful links and website content. This generally tends to place value and legitimacy on your site, your company and your products and most times converts your users to sales, leads, referrals etc.

Take the time to link properly and you won't see you efforts go to waste. Proper link relationships are long lasting beneficial ones and you won't run the risk of getting your site yanked out of the search engine indexes for splogging.

Read more here...

Google's Splog Fight

Google Responds to Splog Problem

RE-PRINTING RIGHTS: You are free to re-print this article on your web site, newsletter or ebook. Just display the following resource box at the end of the article and send me the URL of the website ( Kevin.gee@jumpfaster.com ) or a copy of the publication in which it appears:

Article by Kevin Gee. Kevin and JUMP Internet Marketing are one of the most respected and recognized search engine-positioning specialists on the Internet. For more articles and advice on search engine placement, subscribe to the JUMP Internet Marketing "Search Engine News" by adding our RSS feed to your website or feed reader application http://www.jumpinternetmarketing.com/JumpInternet MarketingNews.xml. For a complimentary competitive analysis of your website, visit http://www.jumpinternetmarketing.com/FreeReport.a spx

About the author: Article by Kevin Gee. Kevin is a certified SEO specialist through Coastal Carolina University and has been performing SEO strategies since 1998. He is currently employed as Internet Marketing Manager at JUMP Internet Marketing.

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