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Deep linking and why it is important

By: John Colascione, Tue Jan 17th, 2006 03:33:39 PM

So what is a "deep link"? A deep link is a link that points somewhere within your website, but not to the home page. Deep links are important for many reasons. Let me give you an example of why a deep link is important. Say you run a website about auto parts and installation of such. If you have a page about how to install a gas filter the page may be named this: myautoparts.com/install-filter.html. This page could be a detailed instruction sheet with step by step instructions on how to install a filter. If this page is a good and valuable resource, people will want to link to it. They will probably be linking to you from a page about your target market, auto parts or car repair, both would be excellent inbound links which would point deep into your site. This would translate to a search engine that their is valuable information to be found on your website.

Lets take another example. The website Adobe.com has hundreds and thousands of links pointing to it because of the tremendous value their software provides the computer industry. Thousands of these links are deep links pointing to the download software pages like this: http://www.adobe.com/products/acrobat/readstep2.html - Look how deep that inbound link goes. This tells a search engine that not only is the site itself important, but two folders deep within this site, is content that people find useful and important. Not only that, but in a discussion on pagerank and how it is distributed throughout the entire site, this will deliver much needed pagerank to inner pages within your website. Pagerank will flow deep within the site and then eventually be returned to the homepage (as long as these deep pages all link pack to the homepage).

There is an endless amount of good to creating deep links to your website. The better and more useful your content, the more likely you are to create deeplinks naturally. If your site has no deeplinks, you should start finding ways to best aquire them.

About the author: John Colascione is the owner of Searchen Networks Inc., a search engine marketing firm located on Long Island New York. John is a professional at search engine marketing and is recognized around the world and is often spoken and written about outside of the United States. Website: Searchen.com

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