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9 Important Things You Assume Your Customers Already Know But

By: Gus Skarlis, Fri Dec 9th, 2005 04:59:26 PM

Have you ever seen Die Hard?

Remember when Bruce Wills said: "Assumption is the Mother of All..."

Well here are 9 things that we assume our customers already know but really don't. It is our job as professional sales people to educate them on our services and products.

1. Tell your prospects that you offer free delivery of vehicle to their home or work.

2. Tell your prospects that you offer a lower price.

If you can't afford to offer a lower price you could always hold the occasional discount sale.

3. Tell your prospects that your product achieves results.

People are becoming more and more impatient and want results fast.

4. Tell your prospects you've been in business for a longer period of time.

People think if you've been in business longer you have more credibility.

5. Tell your prospects that your product smells, sounds, looks, or feels better.

When you target the senses you're triggering human appeal.

6. Tell your prospects that your product lasts longer.

People don't like to spend more money purchasing replacement products all the time.

7. Tell your prospects that your product is easy to drive.

8. Tell your prospects that your product has better safety features.

9. Tell your prospects that you stand behind all your vehicles.

People want to know that you back-up any claims you make about your product.

Talk about these points in your next meeting and watch you salespeople get excited about selling your product and working in your store.

About the author: Gus Skarlis is considered to be one of the nation's top automotive trainers. His extensive background in sales, finance, internet, and marketing helps gives his dealers the competitive edge they need to stay way ahead of the competition. You can visit his site at: http://www.InternetAutoMarketing.com

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