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How to Write Sales Letters

By: Karen Cole-Peralta, Mon Dec 5th, 2005 09:29:19 PM

b>Page 1 -- List of 50+ POWER WORDS!

So-called "power words" are a big help when it comes to constructing sales letters that catch consumers' brief attention spans and also whet their interest in whatever you're selling them. The below words have been found time and again to be useful in such letters.

ABLE FREE POWERFUL

ABSOLUTE GREAT PROFESSIONAL

ADVANTAGE GUARANTEE PROVED

BRILLIANT HARD-SELL QUALITY

CONFIDENCE HELP QUICKLY

CONTROLLED IMMEDIATE RESULTS

DELIGHTED IMPELLING SATISFACTION

DETAIL INSIGHT SCIENTIFIC

DIFFERENT INSTANT SOLVED

ECONOMICAL KNOW STUNNING

EFFECTIVE LARGEST SUCCESSFUL

ELECTRONIC LATEST SUPER

EMPHASIS LOWEST COST TODAY

EXPERT MONEY-MAKING TREMENDOUS

EXTENSIVE NEW VALUE

FACT NOW VOLUME

FAIR OLDEST YOU

FLAIR PERSUASIVE YOURS

Page 2 -- Using Power in Sales Letters

Sales letters also take advantage of visual aids. These include such devices as CAPITAL LETTERS, different type styles, italics, “quotation marks,” bolds, dashes -- , dots . . . , short sentences, short paragraphs, phrases punctuated as sentences, indented paragraphs, exclamation points, and postscripts.

The purpose of such power words and visual aids is to hold the attention of the reader, who thus becomes eager to read on and find out what is interesting enough to have earned all this specialized presentation.

A word of caution: don’t belittle the reader, exaggerate, use trickery or fraud, be flippant, or abuse competitors. A little “hyping” of your item or service is good, but you must respect the intelligence of your readers. And be aware of the reader’s limited attention span. Cover only a few selling points in the letter. Trying to say absolutely everything may only confuse the reader.

About the author: Executive Director and President of Rainbow Writing, Inc., Karen Cole-Peralta writes. RWI at http://www.rainbowriting.com/ is a world renowned freelance writing, copyediting, ghostwriting, graphics and CAD, search engine optimization, publishing helpers, internet marketing, free professional services, and supercheap dedicated web host and website development corporation.

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