Submit Article

If you would like to submit an article, click the button below.

Navigation

<-- Back to Current Category

Logo Image Association

By: Jonathan Munk, Mon Dec 5th, 2005 09:29:26 PM

Many companies carry the name of their founder or the region of the company origin, but that doesn't necessarily mean a company should design a logo around it. In fact, having a logo that has an illustrative description of a company name can cause confusion.

For example, a company named Crane Productions would not want an icon of a heavy duty crane in their logo, because people might think the company was involved in the construction or heavy duty machinery industry instead of studio or film production.

Another company I know of has a diving board icon in their logo because the name of her managerial consulting company has the word "springboard" in it. People are constantly asking the owner if she teaches diving lessons, so it is obvious that people don't understand what the company is all about. Since people can't tell much about the company by looking at the logo, the owner is probably missing out on a lot of business.

When deciding on a logo, remember to ask others what message the logo sends to them; then ask if the logo does a good job representing the company. If not, make a change now because a logo that sends the wrong message is hurting your company.

About the author: Jonathan Munk writes articles for major Logo Design companies such as BusinessLogos.com. Visit BusinessLogos.com for news, articles, tips and information about Logos.

Read more about Logo Design and LogoWorks

Sign In