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In Your MLM Business, Don't Forget Customers!

By: Paul Harris, Fri Dec 9th, 2005 08:37:32 PM

This may seem an odd way to start focusing on building your MLM business, but in reality it’s a key step towards your success and an often overlooked step.

Customers are in fact exactly what make your business legal. The only difference between MLM and a pyramid scheme is the gathering of customers.

Let me give you several reasons as to why you should start focusing on customers.

First of all, customers can be a quick source of profit for the new network marketer. Even though the big money may not be in these customers, it’s a known fact in our industry that unless a new distributor makes money in the first 90 days they’re statistically very likely to drop out of the business.

If your focus is on gathering some customers and bringing in a little bit of money, you will have much more incentive to stay in the business and continue working on building and growing your organization.

Most network marketers are told to focus on their warm market when they’re first trying to build their downline. I personally believe this is a mistake. If you went out and bought a fast food franchise restaurant, you wouldn’t ask all your friends and relatives to buy one as well. You would instead ask them to eat at your restaurant; in other words to be your customers.

I believe this is the main focus new distributors should have.Instead of focusing on gathering your warm market into your downline, it would be much easier and more productive in the long run to make them your best customers and gather confidence by proving that you can work this business.

Another factor to consider is that almost all compensation plans require either a certain number of customers to be gathered or a certain sales volume to be reached before you’re eligible for the higher levels in the pay plan. If you focus all your efforts on gathering a downline but do not have the sales volume necessary to reach these upper levels of compensation, you will be actually giving away money to your upline, in most cases. Therefore, it makes sense to have your customers or sales volume in place as you build your downline, so you’re certain of being eligible for all the money due to you for your efforts.

A final factor to consider is that a major key in MLM success is to create a system that your downline can duplicate. As their upline, they will belooking to you for leadership and training and if you do not demonstrate to them the value of gathering customers, they will consider it lessimportant. This in turn will affect your overall sales volume. Again, in most compensation plans, group sales volume is a factor in reaching the upper pay levels and to reach this you need to train your entire downline to focus on gathering customers.

About the author: Paul Harris runs an excellent resource site for all network marketers, regardless of what MLM program you are promoting. With all generic MLM resources and training MLM Money 4 U is your source for improving your MLM business.

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