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Copywriting

• The Most Important Thing About Writing a Persuasive Sales Letter
  (Mon Jan 2nd, 2006 01:31:27 AM, by Joe Farinaccio) So you want to write a persuasive letter. Let's discuss how to do this. The most important thing you need to know doesn't have anything to do with writing though. Persuasion relies on understanding human nature, not eloquence. Think of the most succ...
• 5 Sales Letter Tips To Explode Your Conversion Rate
  (Mon Jan 2nd, 2006 01:31:27 AM, by Keith Gilbert) Are you like me? A little over a year ago, I started my first internet marketing venture. I had a wonderful product - specifically, an eBook - that I hard worked very hard on. I bought my own domain name and web hosting, buying a huge package to ...
• The Secret Power of Words
  (Mon Jan 2nd, 2006 01:31:26 AM, by Bill Knight) If the best way of communicating with prospects and existing customers was through sign language, we'd all have to learn to sign. Or if the best method of communication proved to be some kind of mutually understandable code, we'd all have to learn tha...
• Web Copywriting for International Markets
  (Mon Jan 2nd, 2006 01:31:26 AM, by Peter Wise) So your website is beautifully written, the keywords are all in place and everything seems just fine. But hang on, half or more of potential customers will probably never find you - and many of those that do could find your web copywriting baffling, u...
• Proofreading and Copy Editing
  (Mon Jan 2nd, 2006 01:31:26 AM, by The AVS Group) Technology has changed the standards for proofreading and copy editing, and even caused the roles to overlap in some situations. "Traditionally, proofreaders are responsible for finding errors during the typesetting or formatting of a final document,"...
• Writing for Publicity and Profit on the WWW
  (Mon Jan 2nd, 2006 01:31:26 AM, by Craig Lock) I sincerely believe that there has never been a better time in history for we (or is it us?) writers to making a comfortable living on the internet. The World Wide Web offers you an opportunity, unique in history, to speak directly to millions of po...
• Should You Write a Long-Copy Ad or Keep it Short?
  (Mon Jan 2nd, 2006 01:31:26 AM, by Alex A. Kecskes) Should You Write a Long-Copy Ad or Keep it Short? by Alex A. Kecskes Okay, you're ready to write the ad of a lifetime. The one that will pull like crazy and leave them begging for your product like Somalians for food. So, do you whet their appe...
• Use Grammar as a Marketing Weapon
  (Mon Jan 2nd, 2006 01:31:26 AM, by Neil Sagebiel) If you're like me, you're not writing that ad, Web page, or radio script to make your English teacher proud. You're writing to sell. If you get an "A" while you're at it, great. But don't count on it. To get prospects to click, call, or buy, you'll ...
• 7 Essential Tips for Reviewing Copy
  (Mon Jan 2nd, 2006 01:31:26 AM, by Neil Sagebiel) Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales. How can you avoid this dire marketing situation? By having a smart and consiste...
• The One Word Every Prospect Craves
  (Mon Jan 2nd, 2006 01:31:26 AM, by Neil Sagebiel) It's arguably the most important word in the copywriter's arsenal. It ranks right at the top with words like "free," "new" and "savings." I'm talking about "you." "You" is the word that gets your prospect's attention and keeps them involved. As H...

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