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Copywriting

• How To Become A Freelance Copywriter In New York
  (Sat Dec 10th, 2005 11:42:52 AM, by Niall Cinneide) As a freelance copywriter in New York, your work is never done. What? Do you mean to say that it is hard to find regular freelance writing jobs, even here in New York City? For those looking to succeed, employment is hard to find only be...
• Limited Time Only (Shh! It's A Secret)
  (Sat Dec 10th, 2005 11:42:52 AM, by Karon Thackston) by Karon Thackston © 2005 http://www.copywritingcourse.com Under normal circumstances, you'd shout it from the rooftops. After all, when you have something urgent to say, you want others to know about it, right? But when it comes to “limited time o...
• Top 10 Rules for Small Business Success
  (Sat Dec 10th, 2005 11:42:52 AM, by Brian Grinonneau) 1. Target You are not all things to all people. Decide on your niche--narrow your focus and broaden your appeal. 2. Be Different If your competitors are doing it, don't. Stand out from an overcrowded marketplace where so much of the advertising and p...
• How You Can Create Advertising That SELLS!
  (Sat Dec 10th, 2005 11:42:52 AM, by Thom Reece) Businesses spend too many dollars, however, on ads that simply will not result in increased sales and profits. These ads are poorly conceived, poorly written, poorly designed, poorly targeted, and poorly placed. Sounds like a poor way to do business...
• Writing A Business Website Sales/Marketing FAQ
  (Sat Dec 10th, 2005 11:42:52 AM, by Joel Walsh) Everyone on the web thinks they can write a FAQ. But then why are so many FAQs so lacking? How often have you read a FAQ and thought, "that didn't tell me anything I needed to know!"? Two Worst FAQ Writing Faux Pas * Many websites don't separate t...
• The Power of Testimonials - Unleash the Marketing Prowess of
  (Sat Dec 10th, 2005 11:42:52 AM, by Michael Turner) Creating a sense of credibility for your product and website is very important and if you are successful at it then you will increase your sales by boosting the number of customers you receive. If people do not believe in your product then you can for...
• Cashing In On the Customer Success Story
  (Sat Dec 10th, 2005 11:42:52 AM, by Christine Taylor) Cashing In on the Customer Success Story By Christine Taylor Next to white papers, customer success stories  or case studies  are the most popular tool in the technical marketer’s toolkit. That’s because it’s one of the most powerful...
• 10 Words That Can Have A Huge Effect
  (Sat Dec 10th, 2005 11:42:52 AM, by Dan Brown) 1. Use the word "fast" in your ad. People want fast results, fast delivery, fast ordering, etc. Nowadays, we usually value our time more than our money. 2. Use the word "guaranteed" in your ad. People want to be assured they are not risking their ha...
• Profitably Using White Paper
  (Sat Dec 10th, 2005 11:42:52 AM, by Christine Taylor) Profitably Using White Papers By Christine Taylor Most B2B companies have a white paper under their belts or are planning to write one. But it's not enough to write a white paper. You also need to distribute your white paper to your prospective cust...
• The Power of the Newsletter - Solidifying Customer Relationships
  (Sat Dec 10th, 2005 11:42:52 AM, by Mel-Lynda Andersen) You’ve worked hard to gain your customers’ business and want to explore ways to strengthen your relationship with them while informing them of important news and information. One proven method of maintaining regular contact with existing and potential...

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