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Copywriting

• The Power Of The Written Word or Why This One Skill Could
  (Sat Dec 10th, 2005 11:42:57 AM, by Dave Origano) There is one sentence that is all around my notebooks, in my workbooks and stuck on my monitor, with so much truth and power in it, it takes me to a new level of doing business every time I read it. This one sentence simply forms a barrier for a lot of...
• The Not-So-Mysterious Art of Getting Clients
  (Sat Dec 10th, 2005 11:42:57 AM, by Steve Slaunwhite) Sure, you can print business cards and letterhead. Launch a web site. And hang your shingle as a freelance copywriter. That's easy. But you're not really "in business" until you GET business. And that means having at least one paying client. Prefe...
• What's your prospecting personality?
  (Sat Dec 10th, 2005 11:42:57 AM, by Steve Slaunwhite) "I hate prospecting," a FCO subscriber complained to me last week. "I know I have to make cold calls to get clients, but every time I sit down at the phone I break out into a cold sweat." "Then stop cold calling," I said. My answer surprised him...
• Target Your Solo Ads For Higher Conversion Rates
  (Sat Dec 10th, 2005 11:42:57 AM, by Tim Bossie) Solo ads are a necessity in online advertising. Yes you can have your blogs, hundreds of pages of content, pay-per-click campaigns, and highly optimized pages for search engine rankings, but you still won't receive the kind of bulk exposure t...
• Are You Content With Your Headlines? 5 Ways to Beef Up Your
  (Sat Dec 10th, 2005 11:42:56 AM, by Dina Giolitto) You clicked on this article, and now you're diving right in for a hearty read. Why'd you do that? Because I sucked you in with my "direct markety" headline. Now, before you go running away in defiance of being manipulated, know that this is a trick you...
• Six Powerful Solo Ad Tips for Profitable Results
  (Sat Dec 10th, 2005 11:42:56 AM, by Tim Bossie) Solo ads are still a very powerful way to advertise your website or affiliate product. You can use solo ads to do numerous tasks and jobs to create a buzz for your site, develop instant name recognition, and create a large flood of visitors to ...
• Are You Content With Your Web Articles? 5 Ways to Dominate Your
  (Sat Dec 10th, 2005 11:42:56 AM, by Dina Giolitto) Web articles - they're immensely popular these days, for the simple reason that you can broadcast your name and URL all over the web with them. Trouble is, everybody's doing it... and that means major competition in ALL categories! So the question is: ...
• Eliminate Boring Web Site Copy in 5 Easy Steps
  (Sat Dec 10th, 2005 11:42:56 AM, by Michelle Howe) Imagine comic Robin Williams has written your Web site copy. What would it be like? Now imagine president George Bush wrote your Web site copy. Which author would you prefer? I would bet the copy written by Robin Williams would be much more ente...
• Is re-centralization the new SEO and effective copy must have
  (Sat Dec 10th, 2005 11:42:56 AM, by Andrew Davies) What is the future of online copywriting and how will CMS adapt to overcome the challenges? We discuss content management, SEO and not overlooking the fundamentals of good writing for the web. The Issue: The Content Management Syste...
• The Right Words Can Make You Wealthy
  (Sat Dec 10th, 2005 11:42:56 AM, by Hermas Haynes) Imagine you're in a darkened movie theatre watching a suspense thriller, and the scene you are engrossed in shows a beautiful woman walking alone on a dimly lit, shadowy street. The only sound is the rhythmic noise of her shoes against the pavement. ...

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