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Copywriting

• Should You Use Testimonials When You Create A Web Site?
  (Sat Dec 10th, 2005 11:42:49 AM, by Herb and Monica Leibacher) You've probably seen web sites with testimonials - they can add legitimacy. But sometimes they are believable, and sometimes they are not. Are testimonials worth the effort? The answer is "Yes" if they are done right. When done correctly, testimon...
• Magic Words That Sell and What Words to Avoid
  (Sat Dec 10th, 2005 11:42:49 AM, by Herb and Monica Leibacher) We all know words are powerful. Whether written or spoken, according to advertising legend David Ogilvy, some of the most persuasive words to use in marketing are: Now Announcing Introducing Revolutionary Offer Quick Easy Compare Hurry Try to inc...
• Top 3 Rules for Writing Effective Copy
  (Sat Dec 10th, 2005 11:42:49 AM, by Ladan Lashkari) One thing all successful Internet marketers have in common is that they're good copywriters. If you want to have a profitable online business, you need to know how to write a copy that motivates people to buy your product... a copy that sells! In t...
• Copywriting
  (Sat Dec 10th, 2005 11:42:49 AM, by Dave Bromley) Aida is more than an opera by Verdi Ask most people what Aida is and they will tell you it is an opera set in Egypt. Ask a marketing person and they will tell you that it is the sales formula that all advertising must incorporate if it is to be succes...
• 2 Ways to Really Connect With Your Customer in Your Copywriting
  (Sat Dec 10th, 2005 11:42:49 AM, by Bruce Carlson) Copyright © 2005 by Bruce Carlson One of the least talked-about areas in copywriting education is voice. This is probably because it’s tough to set general rules for something that’s so personal to each of us. After all, the same things go into bui...
• How To Write Ads That Get Response
  (Sat Dec 10th, 2005 11:42:49 AM, by Lisa Packer) Your print ads should do more than just get noticed. Their job is to bring you business, and if all they do is lay around and attract attention, they’re no different from the lazy employee who does nothing all day but look busy. You wouldn’t give hi...
• Powerful Lessons From A $20 Bill
  (Sat Dec 10th, 2005 11:42:49 AM, by Catherine Franz) By Catherine Franz Just last week I was speaking to a group of 50 women and men. I opened by holding up a $20 and asking who would like this $20 bill. I also mentioned there were no strings attached. You would have thought that everyone would be rai...
• Freelance Copywriting Advice #1
  (Sat Dec 10th, 2005 11:42:49 AM, by Nick Usborne) From time to time you will be faced with an opportunity that looks downright scary. The temptation is to think, "Hey, that's way outside my level of expertise. I'm not ready for that." My advice to you is this: Do it. When you are faced with op...
• Such a Tease
  (Sat Dec 10th, 2005 11:42:49 AM, by Vincent Czaplyski) The "teaser" on the outside of a direct mail envelope is much like the subject line of an email. It's only purpose is to get the reader to open the envelope, or the email. Here's an example of a teaser I wrote for a lead generating direct mail packa...
• How to Profit From Fear and Greed
  (Sat Dec 10th, 2005 11:42:49 AM, by Vincent Czaplyski) reed and fear may be just a couple of the more unsightly blemishes on the underbelly of the human psyche. But they're also two of the greatest all time motivators ever invented. If you want your copy to sell, you need to understand how to put these po...

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