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Copywriting

• Why search engine optimisation is doomed ... and quality content
  (Sat Dec 10th, 2005 11:42:48 AM, by Chris Mole) If you have a website, sooner or later you’ll get interested in search engine optimisation. It’s the art (or is it a science?) of tweaking your website copy and links, so your site ranks higher in the search engines. There are many professional sear...
• Make Your Website Headline Sell
  (Sat Dec 10th, 2005 11:42:48 AM, by Chris Mole) When a visitor arrives at your website, the first thing they look at is the headline. You have just a few seconds to make a good impression. Otherwise, they may not stick around to read the rest of the page. Unfortunately, most small business websit...
• How to write your website in 60 minutes
  (Sat Dec 10th, 2005 11:42:48 AM, by Chris Mole) Don’t be daunted at the prospect of writing your website copy. Here’s a simple outline that shows you how to compile the framework for a successful business website – and it shouldn’t take more than 60 minutes. -------------------- If you’re like...
• Creating A Search Engine Copywriting Plan
  (Sat Dec 10th, 2005 11:42:48 AM, by Karon Thackston) by Karon Thackston © 2005 http://www.copywritingcourse.com/keyword Search engine copywriting has become an extremely important part of the overall search engine optimization process. However, in addition, search engine copywriting has developed int...
• Review
  (Sat Dec 10th, 2005 11:42:48 AM, by Karon Thackston) by Karon Thackston © 2005 http://www.marketingwords.com/landingpage.html If you've been online for any length of time at all, I'm sure you know of Marketing Sherpa. This trusted and dependable source for online marketing information has put out som...
• 10 Things You Should Expect From Your IT Copywriter
  (Sat Dec 10th, 2005 11:42:48 AM, by Glenn Murray) Anyone who's ever tried marketing IT products or services knows that it's a specialist field. Your customers in the IT industry have very unique and specific requirements, and that means you do too. In order to write compelling copy around your of...
• The Formulas Freelance Copywriters Employ When Creating Web
  (Sat Dec 10th, 2005 11:42:48 AM, by Angelique van Engelen) What is it exactly that copywriters DO when they produce new text for a site makeover? You often see the advertisements; a designer is looking for a freelance web writer who is going to create content around a number of keywords. There’s not a lot mor...
• Writing To Overpower Your Competition
  (Sat Dec 10th, 2005 11:42:48 AM, by Karon Thackston) by Karon Thackston © 2005 http://www.learn-copywriting.com "We don't have any competition. We're a truly a one-of-a-kind company." I've heard that line from clients for years. I wish it were true, but it's simply not. In fact, it wouldn’t matter if ...
• A Day in the Life of a Freelance Copywriter
  (Sat Dec 10th, 2005 11:42:48 AM, by Glenn Murray) Ever wanted a job where you could spend all day, every day, writing clever and inspiring prose? Yes? Well don't become a freelance copywriter! Don't get me wrong, it's a great job, and for some of us it's a calling that won't be denied. And you def...
• An Editor Spins Her Thoughts about Web Content
  (Sat Dec 10th, 2005 11:42:48 AM, by Linda Jay Geldens) A glossy magazine placed an advertisement on its Web site, targeting the publication’s upscale subscribers. The expensive ad emphasized how perfect the tiniest detail would be for guests who stayed at a certain, very fancy hotel. There was only one sm...

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