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Copywriting

• Winning Words for the Web
  (Sat Dec 10th, 2005 11:42:48 AM, by Oscar Bruce) Winning Words for the Web by Oscar Bruce Copyright: 2005 Article Autoresponder: mailto:Winning_Words@epublishersresource.com Author Contact Email: mailto:diana@forwardpromotion.com Formatted to 65 Characters per Line Word Count: 445 words ...
• Five Sections of Your Copy Guaranteed To Get Read
  (Sat Dec 10th, 2005 11:42:48 AM, by Karon Thackston) by Karon Thackston © 2005 http://www.copywritingcourse.com Only about 20% of your copy is going to get read. The rest will simply be scanned. I'm sure you've heard the statistic before. It's nothing new. While it might sound frightening or frustrat...
• Use a Guarantee In Your Headline To Increase Trust.
  (Sat Dec 10th, 2005 11:42:48 AM, by George Dodge) Sometimes you can use a guarantee effectively in your headline. Doing so often creates increased trust in the reader. After all, if you guarantee it, you must believe in whatever it is you are guaranteeing. Remember Domino Pizza's unique selling pro...
• Personalize Your Headlines For Increased Profits!
  (Sat Dec 10th, 2005 11:42:48 AM, by George Dodge) Personalizing your headlines to your target audience can significantly improve your sales response. You can do this by mentioning a person by name, their city, their career field, their job title, or group right in the headline. You will find this has...
• "Clever Headlines Usually Flop! Are You Being Too Clever For
  (Sat Dec 10th, 2005 11:42:48 AM, by George Dodge) Copywriters that try to be clever, humorous, abstract, or use double entendre with their headlines and ads will normally find that they flop and are thus a waste of both time and money. Many of the Super Bowl ads fall in this category. While they are ...
• Your Headlines Are Key To Your Success Or Failure. Do You Know
  (Sat Dec 10th, 2005 11:42:48 AM, by George Dodge) Most professional copywriters would say that headlines account for 80% percent of more of the effectiveness of an ad or sales letter. After all, it's the headline that gets your reader to stop and read further into your sales copy. If the headline f...
• Top 3 Reasons Why Your Headlines Fail
  (Sat Dec 10th, 2005 11:42:48 AM, by George Dodge) Many professional copywriters estimate that the headline contributes to 80% or more of the success of any ad, article, or sales letter. One direct marketing expert goes so far as to credit the headline with 100% of the success or failure of any ad o...
• 10 Tips for Aspiring Freelance Copywriters
  (Sat Dec 10th, 2005 11:42:47 AM, by Glenn Murray) Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there's no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make the ...
• Increasing Conversions Through Action-Oriented Copywriting
  (Sat Dec 10th, 2005 11:42:47 AM, by Karon Thackston) by Karon Thackston © 2005 http://www.copywritingcourse.com I do site reviews. Needless to say, I see a lot of Web copy. One thing that always befuddles me is the lack of focus many site pages have. It's as if the writer assumes the site visitor will ...
• Can 97% of Netpreneurs be Wrong?
  (Sat Dec 10th, 2005 11:42:47 AM, by James Tyler) Can 97% of Netpreneurs be Wrong? Why Some People's Ads Almost Always Make Money Discover the Master Copywriter's Little-Known Secret of Locking in Profits! You don’t know it yet, but in the next 5 minutes you are going to learn two things that will en...

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