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Copywriting

• Live Brainstorming Session
  (Sat Dec 10th, 2005 11:42:47 AM, by Angelique van Engelen) In Berlin a restaurant opens for anorexics and in Buffalo a lawyer with a stutter wins a court case. When everything you're working on has gone stale and your own initially promising concepts are starting to annoy you, you need a brainstorming sessio...
• Creating Messages That Get Optimum Results
  (Sat Dec 10th, 2005 11:42:47 AM, by David Masachke) This is where the real meat of e-marketing begins. You have a list of hungry subscribers at your fingertips and now you need to convert them into customers. You want to send them the best offer possible, presented in the best possible light. In ord...
• Creating Messages That Get Optimum Results
  (Sat Dec 10th, 2005 11:42:47 AM, by David Masachke) This is where the real meat of e-marketing begins. You have a list of hungry subscribers at your fingertips and now you need to convert them into customers. You want to send them the best offer possible, presented in the best possible light. In ord...
• Unlock Your Prospect's Mind From The Inside
  (Sat Dec 10th, 2005 11:42:47 AM, by Michael Nicholas) A prospect's mind is an intimate place where something I call The Inner Score Keeping System dwells. Simply put, it's a fundamental model that you can use as a metaphor to help explain the way prospects govern their inner decision-making. It'...
• SEO Copywriting Makeover
  (Sat Dec 10th, 2005 11:42:47 AM, by Karon Thackston) by Karon Thackston © 2004-2005 http://www.copywritingcourse.com In Part 1 of this article series, we looked at a local home security site that had fairly good rankings but whose conversion rate was lacking. (You can see the original copy here: http...
• SEO Copywriting Makeover
  (Sat Dec 10th, 2005 11:42:47 AM, by Karon Thackston) by Karon Thackston © 2004-2005 http://www.copywritingcourse.com It's been a myth for as long as the Internet has been in existence. Get good rankings and your site will be successful. I hate to be the bearer of bad news, but that has never been the ...
• Power Words And Phrases
  (Sat Dec 10th, 2005 11:42:47 AM, by Al Martinovic) I like to use power phrases when writing sales material. These power phrases add punch to a line or a paragraph and I usually use them to start off a sentence. You can generally find alot of "power phrases" when reading good sales copy. I usually k...
• The Power of Saying 'You Can'
  (Sat Dec 10th, 2005 11:42:47 AM, by Nick Usborne) If you have children, you will doubtless remember saying to them, "You can do it." It's what we say when our toddlers first struggle to their feet. It's what we say when they face their first day at school, when they first ride a bicycle, or first...
• Need a New Idea? Try Changing Your Perspective
  (Sat Dec 10th, 2005 11:42:47 AM, by Michele Pariza Wacek) One definition of creativity states that creative people look at the same thing everyone else does, yet they see something no one else does. But even creative people (which includes all of you, of course) can run into roadblocks every now and then. ...
• Long Copy Sales Letters on the Web
  (Sat Dec 10th, 2005 11:42:47 AM, by Nick Usborne) I have written before about long sales copy on the web. But I have more to say on the subject. First, let me be clear about what I’m saying here. I’m not talking about long content pages within dozens of other pages on a site. I’m talking about stan...

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