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Copywriting

• Calls-To-Action
  (Sat Dec 10th, 2005 11:42:45 AM, by Karon Thackston) by Karon Thackston © 2004 http://www.learn-copywriting.com It was going so well, so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the call-to-action and the ...
• Costly Web Copy Pitfalls
  (Sat Dec 10th, 2005 11:42:45 AM, by Vanessa Selene Williams) One secret to a site that sells: Look at your site from your customer’s perspective. Another secret: Watch out for these common web copy pitfalls. Welcome to…nothing Look at your site’s web copy. Does it begin with “Welcome to…?” If so, get rid of ...
• Writing Guarantees that Sell
  (Sat Dec 10th, 2005 11:42:45 AM, by Vanessa Selene Williams) “This offer is good but can you guarantee it.” Why write a guarantee for your product or service? It reduces the risk in the eyes of your customers, enough to turn a cynical customer into a convinced customer. So, what makes a good guarantee? Bes...
• Boost your selling power with your call-to-action phrases
  (Sat Dec 10th, 2005 11:42:45 AM, by Vanessa Selene Williams) Look at your marketing material. Now, is there something missing? If you’re missing a phrase or paragraph requesting your customer’s business, your copy is lacking an essential component. You can’t assume that your customers will know why they should ...
• Copywriting Makeover
  (Sat Dec 10th, 2005 11:42:45 AM, by Karon Thackston) by Karon Thackston © 2004 http://www.copywritingcourse.com In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the pr...
• Copywriting Makeover
  (Sat Dec 10th, 2005 11:42:45 AM, by Karon Thackston) by Karon Thackston © 2004 http://www.copywritingcourse.com One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This is something I firmly believe in and have preached for most of my co...
• What Is Blogging?
  (Sat Dec 10th, 2005 11:42:45 AM, by Kara Kelso & Anita DeFrank) What Is Blogging? Blogs have been around for many years but have recently become somewhat a new ‘craze’. A Blog is short for Web Log is basically an online journal. They can be set up at little to no cost at all, and can be used for a wide variety ...
• Script Mechanics--Suggestions for Writing Effective Voiceover
  (Sat Dec 10th, 2005 11:42:45 AM, by Peter Drew) As with any of the performing arts, an effective voiceover begins with a well-crafted script. You don’t have to have many years of writing experience to create copy that is both effective and a pleasure for the voice actor to perform. Here are some id...
• Writing Benefit-Driven Web Copy - 4 Steps to More Sales
  (Sat Dec 10th, 2005 11:42:45 AM, by Glenn Murray) You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers? Recently I wrote an article explaining how to identify the benefits you offer your custom...
• 5 Ways to Get More Results from Your Web Copy
  (Sat Dec 10th, 2005 11:42:45 AM, by Vanessa Selene Williams) 1) Don’t just emphasize benefits. Emphasize value as well. Let’s say you’re selling a new product. Let’s call it popcorn facial masks. Yes, you should emphasize that’ll these exfoliating scrubs will make you look younger and sexier. Now, let’s pump...

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