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Copywriting

• 5 Secrets of Successful Copywriting
  (Sat Dec 10th, 2005 11:42:45 AM, by David Garfinkel) 5 Secrets of Successful Copywriting © 2004 David Garfinkel Would you like your sales to go through the roof? Of course you would. Who wouldn't? I have found five secret "keys" that dramatically improve the money-making ability of just about ANY ...
• Internet marketing and keyword search - why branding should make
  (Sat Dec 10th, 2005 11:42:45 AM, by Angelique van Engelen) Online marketers are busy mapping that magical space where the overlap between real life and the internet is at its most poignant. Where else would they be looking than where real people are actually s p e l l i n g out what they are planning to buy -...
• Make Your Sales Copy Believable
  (Sat Dec 10th, 2005 11:42:45 AM, by Linda Offenheiser) You read all kinds of articles telling you which power words and "triggers" to use in your sales copy. These words are assumed to be "magic bullets" that will immediately put your prospects in the mood to buy whatever you're selling. How could anyo...
• Don Quixote's Post Humous Virtual Expedition - Filling The Black
  (Sat Dec 10th, 2005 11:42:45 AM, by Angelique van Engelen) Perhaps the online community today is not so different from Don Quixote chasing after windmills, mistaking them for giants. Excessive web browsing might yield more or less similar symptoms of lunacy as those displayed in Quixote's mad adventures. ...
• The Domino Theory...
  (Sat Dec 10th, 2005 11:42:45 AM, by Phil Basten) JV Alert The Domino Theory... By Phil Basten and Jane Mark (JPE Advertising) Most of us know what dominos are and many of us have seen those amazing demonstrations when a massive number of dominos are set in a somewhat magical array and the crea...
• Segmenting Your Target Audience Through Your Copywriting
  (Sat Dec 10th, 2005 11:42:45 AM, by Karon Thackston) by Karon Thackston © 2004 http://www.copywritingcourse.com Ask any copywriter what the first commandment of copywriting is and they’ll quickly tell you “Know Thy Target Audience.” In order to write effectively you have to know this one group of peop...
• Copywriting and Your Five Senses
  (Sat Dec 10th, 2005 11:42:45 AM, by Karon Thackston) Copywriting and Your Five Senses by Karon Thackston © 2004 http://www.copywritingcourse.com In its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something. ...
• Five Keys To Leaner And Meaner Copywriting
  (Sat Dec 10th, 2005 11:42:44 AM, by Robert Warren) Grab 'em and don't lose 'em. Every marketer knows that one. Human beings have very short attention spans, so you can't afford to waste your prospect's time - give them the good stuff and then let them go as soon as you can. Writing effective marke...
• The Power of the Press Release - Generating Effective Media
  (Sat Dec 10th, 2005 11:42:44 AM, by Mel-Lynda Andersen) Producing an effective press or media release is one of those tasks that initially seems quite straight-forward – that is, until you actually sit down at your computer to draft one yourself. ·First there’s the writing - a process that can instantly ca...
• Avoid The Big Advertising Mistakes
  (Sat Dec 10th, 2005 11:42:44 AM, by Robert Warren) Is your advertising copy getting the results you want? If not, look at your current marketing to see if you're making one of the major copywriting mistakes: Selling features instead of benefits. Telling your customer that your "fabulous n...

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