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Copywriting

• Writing Newsletters - Tricks of the Trade
  (Sat Dec 10th, 2005 11:42:44 AM, by Glenn Murray) Follow 10 simple rules of thumb, and you'll soon be writing great newsletters and reaping the rewards. Company newsletters can be an amazingly successful marketing technique. Whether you want to up-sell or cross-sell, establish your brand or establ...
• Getting Results from Your Writing & Speaking
  (Sat Dec 10th, 2005 11:42:44 AM, by Robert F. Abbott) When we communicate, we usually want something to happen. We want results. And, when we’re conscious of results, we’re seeking effective communication. To put it another way, the effectiveness of communication can be measured by the responses it ge...
• Wording Up Your Website
  (Sat Dec 10th, 2005 11:42:44 AM, by Glenn Murray) Back to basics. Forget funky design, good copywriting is the key to a clear and intuitive website. Are you losing business because of your website? More and more customers are logging on to the Web to decide where to spend their money because it i...
• 10 Tips on How to Cultivate Relationships with Editors
  (Sat Dec 10th, 2005 11:42:44 AM, by Elizabeth Kirwin) 10 Tips on How to Cultivate Relationships with Editors If you are an aspiring writer, or you simply want to augment your professional qualifications by publishing material related to your field of expertise, listen up. Here are a few tips that will ...
• Copywriting Is Not One-Size-Fits-All
  (Sat Dec 10th, 2005 11:42:44 AM, by Karon Thackston) by Karon Thackston © 2004 http://www.copywritingcourse.com I was in shock. Honestly, I shook my head when I read his email. I meant no disrespect; I just couldn’t believe he really felt that way. “Karon, I want you to write the sales letter for m...
• Getting that Magical Click
  (Sat Dec 10th, 2005 11:42:44 AM, by Fazly Mohamed) This article explains how to get people to click through to your targeted web page. We define the targeted webpage to be your ‘profit page’ – be it a page of your own or one of your affiliate sales pages – any page that has the potential to earn money...
• Persuasive Communication
  (Sat Dec 10th, 2005 11:42:44 AM, by Robert F. Abbott) Is all communication persuasive? Sometimes, it seems it is. At the least, we can say much of our communication includes a persuasion component. Consider this article, which takes an editorial rather than an overtly persuasive approach. Yet, the unde...
• Shocking Experienced Copywriter Reveals Little-Known Secrets To
  (Sat Dec 10th, 2005 11:42:44 AM, by Dan Lok) Copyright © 2004 Quick Turn Marketing International, Ltd. Dear Friend, Hogwash! That’s what I say to people who tell me that their business is purely and solely a "cheapest price business." People who stubbornly insist that "MY business is ...
• Using Sara Crewe's Greatest Power in Your Newsletter
  (Sat Dec 10th, 2005 11:42:44 AM, by Jessica Albon) Using Sara Crewe's Greatest Power in Your Newsletter By Jessica Albon Copyright 2004, The Write Exposure "Of course the greatest power Sara possessed and the one which gained her even more followers than her luxuries..., the power that Lavina and c...
• A Lesson From "The Apprentice" That Can Make You A Master
  (Sat Dec 10th, 2005 11:42:44 AM, by Karon Thackston) by Karon Thackston © 2004 http://www.copywritingcourse.com I have to admit, I was curious. When I saw previews of a new show called “The Apprentice,” it made me want to at least watch the premiere to see what was going on. Immediately, I was hooked...

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