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Copywriting

• Organizing Your Data to Write Better Copy
  (Sat Dec 10th, 2005 11:42:44 AM, by Neroli Lacey) Last quarter I talked about interviewing / gathering data. So now you’ve got several thousand words of notes, hopefully digitally recorded. What comes next? GETTING ORGANIZED I suggested organizing your interview questions into 4 groups. I’m going ...
• Finding Your Client's Business Problem Leads to Better Copy
  (Sat Dec 10th, 2005 11:42:44 AM, by Neroli Lacey) WHAT’S THEIR PROBLEM? How do you begin a dialogue with a prospect, be it in person, on your website or in print? You talk about your client’s business problem. What IS your client’s business problem? Answering this question is the hardest pa...
• Cleaning Up Your Copy
  (Sat Dec 10th, 2005 11:42:44 AM, by Neroli Lacey) When you are beginning to write, you gather as much data as you can. You continually add allied thoughts. . You use your right brain, the creative side. So when you have an idea and your mind says, “not relevant to my core subject,” you ignore the ...
• Writer Wanna Be's
  (Sat Dec 10th, 2005 11:42:44 AM, by Joyce C. Lock) Before my discovery of the internet, in attempting to deal with Christian publishers, I came to realize what preachers have known for a long time. Many publishers use the 'Christian' name for a fast buck. Like others, they want to know who you know an...
• Better Copy
  (Sat Dec 10th, 2005 11:42:44 AM, by Neroli Lacey) Most of us spend our days persuading others to buy our service, product or idea. Here is how to create powerful marketing copy to make your job easier: INTERVIEW YOURSELF. If you hired a writer to create the copy for you, he/she would likely start ...
• Breathe new life into your half-dead website by using words that
  (Sat Dec 10th, 2005 11:42:44 AM, by David Peterson) This article may come as a surprise to you. Especially since it is written by a web designer. Let me explain...... Rescue Your Web Site from Boring Words and Poor Design. The difference between a successful website design and a site that brin...
• Ten Tips for Writing Effective Web Copy
  (Sat Dec 10th, 2005 11:42:44 AM, by Julia Hyde) On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy and make the difference between your site’s success or failur...
• Writing direct mail that really, really works
  (Sat Dec 10th, 2005 11:42:44 AM, by Julia Hyde) So, you have something you want to sell. It may be a product, a service, or a cause. It could be a membership, a subscription, or a motor car. It might be paper, health products or the idea that the humane society or the Alzheimer’s association is wort...
• About Your Copyright
  (Sat Dec 10th, 2005 11:42:44 AM, by Susan Dunn, MA, Marketing Coach) With the easy access of the Internet, more people are writing and creating and displaying their art publicly than ever before. As a marketing coach, I receive many questions about copyrights – how to get your own, and how to know about someone else’s ...
• Copywriting Makeover
  (Sat Dec 10th, 2005 11:42:44 AM, by Karon Thackston) by Karon Thackston © 2004 http://www.copywritingcourse.com In part one of this article series, I introduced a client of mine (AEwebworks) who suffered from some copywriting traumas. The basic diagnosis was a lack of synergy within the copy, ineffec...

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