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Copywriting

• The Write Formula
  (Sat Dec 10th, 2005 11:42:44 AM, by Linda Offenheiser) What's the difference between effective sales copy and copy that will fall flat on its face? There are a lot of ingredients that go into good sales copy. Here are just a few of them: Put Yourself into It! You should know who your ideal customer i...
• Using Emotion for Persuasion
  (Sat Dec 10th, 2005 11:42:43 AM, by Robert F. Abbott) Using Emotion for Persuasion By: Robert F. Abbott The other day, I received the last issue of a business magazine before my subscription runs out. Now, I like this magazine, but I'm swamped with reading matter so I won't renew. Of course, I've ...
• 3 Tips For Writing Content That Will Make You Sales
  (Sat Dec 10th, 2005 11:42:43 AM, by Michael Cheney, magnet4web.com (c)) Content is king. Without content your website is an empty shell, a skeleton with no flesh, an empty vessel. Content can redeem the worst designed website. The right content can make your phone ring off the hook and flood your inbox with people wantin...
• Get 'em Clicking with Good Ad Copy!
  (Sat Dec 10th, 2005 11:42:43 AM, by Linda Offenheiser) Never mind if you haven’t had good response from your ads in the past. That doesn’t matter. You can learn how to write an ad that will have people clicking their little fingers off! I’m going to teach you how to do that right now. We all know how i...
• Are You Asking the Right Questions in Your Copy?
  (Sat Dec 10th, 2005 11:42:43 AM, by Karon Thackston) Are You Asking the Right Questions in Your Copy? by Karon Thackston © 2004 http://www.copywritingcourse.com It’s a common approach to writing copy. You begin by asking questions. Why? To evoke thoughts in your readers' minds, to stir up emotions, an...
• Missing Any Markets Lately? (Or How to Quickly and Easily
  (Sat Dec 10th, 2005 11:42:43 AM, by Chris Marlow) Missing any markets lately? That’s a good question to ask yourself if you’ve never given much thought to the disabled. I’m sorry to admit that I really hadn’t, until a client gave me directions to include a TTY telephone number (for the hearing disabl...
• Copywriting Makeover
  (Sat Dec 10th, 2005 11:42:43 AM, by Karon Thackston) by Karon Thackston © 2004 http://www.copywritingcourse.com When you begin to write copy for any product or service, there are a few things you have to take into consideration. The first is always your target audience: who you’ll be writing to. Find...
• How Freelancers Can Expand Their Business Using Personal
  (Sat Dec 10th, 2005 11:42:43 AM, by Chris Marlow) Back in 1985 when I first started copywriting, the only help I could find on the subject were books by Herschell Gordon Lewis, Bob Stone, David Ogilvy, and a few others. I didn’t even look for books on how to build a copywriting business because it ne...
• Press Releases Can Increase Search Engine Positioning
  (Sat Dec 10th, 2005 11:42:43 AM, by Karon Thackston) by Karon Thackston © 2004 http://www.copywritingcourse.com When you write a press release, what is your ultimate goal? No doubt, getting the information to as many publications and on as many Web sites as possible. The focus lies in moving outward… ...
• The Headline Is Your Lifeline
  (Sat Dec 10th, 2005 11:42:43 AM, by David Geer) Reel them in! Think for a moment about newspapers. Have you ever heard the phrase, "the headline screamed…?" This will probably give you an image of a headline that says, "Town demolished by flood", or, "Strange virus discovered in water supply". Do...

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