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Copywriting

• Does Your Copywriting Trigger What Makes Your Visitors Buy?
  (Sat Dec 10th, 2005 11:42:55 AM, by Jeff Baas) You study your website stats and see the amount of traffic coming through. Nice numbers. But when you compare your traffic against your sales, what do you get? A small fraction of 1%? Wouldn't you love to see those conversions grow? But how can you ge...
• How to Become a Filthy Rich Record Label Mogul...with your OWN
  (Sat Dec 10th, 2005 11:42:55 AM, by KC Smith) Let me guess, you love music and would do anything to be able to enter into the fabulous life of the music business? Better yet, you would love to become the next record mogul like P.Diddy or Clive Davis. Well, guess what? You can start a record a l...
• How to Easily Boost Your Productivity -- and Your Income!
  (Sat Dec 10th, 2005 11:42:55 AM, by Chris Marlow) How disciplined are you? If you're like most freelancers, you love the "time freedom" of your lifestyle. No more punching a time clock or being chained to a desk. No more "hanging up quickly" when the boss walks by. As a freelancer those days are ...
• What is Your Unique Selling Proposition? You're Leaving Money on
  (Sat Dec 10th, 2005 11:42:55 AM, by Chris Marlow) If you've done any freelance work in marketing, you may be familiar with the phrase "unique selling proposition" (commonly known as the "USP"). The USP tells your prospect what differentiates your product from everyone else's in your category. And ...
• 10 Common Direct Mail Mistakes and How to Avoid Them
  (Sat Dec 10th, 2005 11:42:55 AM, by Avery Manko) Successful direct mail does not need to be elaborate full color printing or creative design. The major factors contributing to a successful direct mail program are in the planning and implementing of the program. Avoid the following common blunders wh...
• The Importance of Networking
  (Sat Dec 10th, 2005 11:42:55 AM, by Henk Devos) Those of you who know me will also know that I'm addicted to conferences. For me, the eye-opener was the second edition of the European Shareware Conference. I went there just to see what it was like, not knowing anyone. I am very shy in nature, and i...
• The Word Perfect And Emotionally Charged Singing Sales Letter is
  (Sat Dec 10th, 2005 11:42:55 AM, by Bill Knight) An effective sales letter is much more than a bunch of words describing what you have for sale, but judging by some of the sales messages on far too many websites, not a lot of people know that. The 'buy one get one free' mentality is still alive an...
• Ten Reasons Why You Shouldn't Write Your Website Like Your
  (Sat Dec 10th, 2005 11:42:55 AM, by Peter Wise) Even nowadays, too many companies are essentially cutting up their printed brochures and pasting them online as the prime content for their website. It seems like the cheap and easy option - but actually it's the very expensive one, and it will cost t...
• Show Me Your Ware - All About Portfolios
  (Sat Dec 10th, 2005 11:42:55 AM, by Lyn Blair) California copywriter, Michael White wrote to Freebird with an article idea. He commented, "As writers, we have a different sort of challenge, when it comes to showing our portfolios to prospective employers or clients during the interview or p...
• Search Engine Optimisation Copywriting - the Top Ten Pitfalls
  (Sat Dec 10th, 2005 11:42:55 AM, by Peter Wise) In the last few years, search engine optimisation copywriting in the UK and around the world has changed beyond recognition, as has the way sites are optimised by their design, coding and links. However, the biggest changes have been with SEO copywrit...

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