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• Email Marketing Secret
  (Sat Dec 10th, 2005 12:41:43 AM, by Joan Pasay --Copyright 2005) I was reading a management development article the other day and learned that if I wanted to succeed, I should look to persons who have succeeded before me, and do what they did. Seemed easy enough. I just needed to identify some marketing geniuses and...
• Email Marketing Lesson
  (Sat Dec 10th, 2005 12:41:43 AM, by Joan Pasay --Copyright 2005) The other day I heard someone at a 6:00 am network meeting proclaim - "I have an ezine!" Still half asleep, and hopped up on my third cup of coffee, my mind raced to try to figure out what he was talking about. I remained silent and sent my best ear...
• Email Marketing Manners 101
  (Sat Dec 10th, 2005 12:41:43 AM, by Joan Pasay --Copyright 2005) This week I received an email message entitled to Stephen. Since my name isn't Stephen, and I am not even a guy, it got my attention. Seems that a well-meaning customer service rep at a company I deal with decided that the way to answer my help reques...
• Email Marketing Error 101
  (Sat Dec 10th, 2005 12:41:43 AM, by Joan Pasay --Copyright 2005) Ok, I admit it. I have a few heroes. Who doesn't? But what do you do when you find out one of your heroes can't spell, construct a sentence or sign his name? It all started when I ended up on the website of one of my heroes. He said he had a Blog ...
• Email Marketing Lesson
  (Sat Dec 10th, 2005 12:41:43 AM, by Joan Pasay --Copyright 2005) This diary entry is based on real life events. Dear Email Marketing diary, About six months ago, I went for my yearly visit to Dr. E. Newsletter. He poked and prodded and checked to make sure everything was working as it should, then he sat down o...
• Email Marketing Advice
  (Sat Dec 10th, 2005 12:41:43 AM, by Joan Pasay --Copyright 2005) It sure is a big responsibility to be in charge of the company Email Newsletter. Once a week you, and only you, are responsible to carefully craft an email marketing message and get it out to all of your sacred e-newsletter subscribers. You take the...
• Developing a Successful Email List
  (Sat Dec 10th, 2005 12:41:43 AM, by Anne Ahira) Developing a Successful Email List Ask any top marketer on the internet what the key to success is and they will say - The List! Specifically, an opt-in list. This is the name and email address of all the people who have contacted you about your opp...
• Elements of an Effective Email Message
  (Sat Dec 10th, 2005 12:41:43 AM, by Anne Ahira) Elements of an Effective Email Message Email is one of the few things that all internet users have in common. Email is free, user friendly and everywhere! This is what makes it such a powerful marketing tool! Email marketing allows you to have ins...
• Email Excellence
  (Sat Dec 10th, 2005 12:41:43 AM, by Anne Ahira) Email Excellence: Essentials of Email Etiquette Email is one of the most powerful tools you will use to grow your business. Often, it is the only way you will have to interact with prospects, many of whom will be in countries far away from your own....
• How To Use Your E-mail Address As a Branding Tool
  (Sat Dec 10th, 2005 12:41:43 AM, by David Bell) Even before you launch your website, you can (and should) begin to use your domain name. Why? Because it is the worlds cheapest advertising tool and an excellent way to brand your business. How? By using your domain name in your email address and in...

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