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Advertising
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Do Your Ads Add To Your Bottom Line?
(Mon Dec 5th, 2005 09:29:19 PM, by Gary Watson) Creating ads that present your product or service to other
businesses is much the same as creating ads for consumers. The
difference, of course, is that you’re selling to a tightly
defined niche market as opposed to a wide swath of the public.
But the...
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Print ads
(Mon Dec 5th, 2005 09:29:19 PM, by Gary Watson) Remember print ads? Those dusty, musty, fusty old relics of the
century past? Well, they’re still with us, and if your company
isn’t running them in newspapers and magazines, they probably
should. Despite the ubiquity of commercials on radio and TV;
d...
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Joint Ventures - 8 Incredible Ideas to Boost Your Web Business!
(Mon Dec 5th, 2005 09:29:19 PM, by William Johnston) A joint venture is when two or more businesses work together in
a partnership for a period of time. Joint ventures are used
frequently online because two businesses together can usually
achieve a lot more than one on its own. Joint ventures maximise
t...
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8 things to think about before you start advertising profitably
(Mon Dec 5th, 2005 09:29:19 PM, by William Johnston) Advertising in ezines is possibly the most effective way of
generating fast sales. Ezine advertising also consumes very
little of your time. However, ezine advertising does consume
your money and can consume it very quickly if you're not
careful. Here...
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Potent Pachyderms
(Mon Dec 5th, 2005 09:29:19 PM, by Steve Sommers) Right now there are four ads on TV that feature elephants. One
is a tap dancing elephant that's advertising - I don't know what
-another advertises a financial firm, another something about
Africa and the last one is for cookies, oreos with peanut butt...
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8 killer ways to improve the effect of testimonials on your
(Mon Dec 5th, 2005 09:29:19 PM, by William Johnston) Every web business should be using testimonials. Testimonials
are extremely effective in making visitors take that extra step
forward to buy your product because they are given confidence by
looking at what other people have said. Testimonials can work...
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How To Effectively Use Customer Testimonials
(Mon Dec 5th, 2005 09:29:19 PM, by David Coyne) How To Effectively Use Customer Testimonials by David Coyne
Publishing a customer's endorsement of your product or service
is a key way to attract prospects through your marketing
materials. I'm amazed so many companies don't bother using
testimonia...
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How to Write Sales Letters
(Mon Dec 5th, 2005 09:29:19 PM, by Karen Cole-Peralta) Page 1 -- List of 50+ POWER WORDS!
So-called "power words" are a big help when it comes to
constructing sales letters that catch consumers' brief attention
spans and also whet their interest in whatever you're selling
them. The below words ha...
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Online shopping is an alien experience!
(Mon Dec 5th, 2005 09:29:19 PM, by Steve Hawker)
This article proposes a human, rather than technical, basis for
the design of shopping websites. It suggests an approach that:
reflects real world shopping principles; allows shoppers to
complete familiar tasks and procedures; reassures shoppers th...
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Ad Copy for an Internet E-Book company
(Mon Dec 5th, 2005 09:29:19 PM, by Karen Cole-Peralta) “If knowledge is power, then knowledge conveyed is power
applied.” Human Imagineering, Thomas B. Wallace
Welcome to Human Imagineering, a Creative Services Company,
dedicated to bringing you the technology to make your
informational visions into Rea...
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