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• A Compelling USP Boosts Sales For Your Business
  (Mon Dec 5th, 2005 09:29:18 PM, by David Coyne) USP stands for Unique Selling Proposition. If you want to differentiate yourself from your competition, then you must have a strong USP. Most business owners never bother to create one. And they're losing out on sales and inquiries. Rosser Reeves...
• Advertising on a budget -- Using print to drive traffic online
  (Mon Dec 5th, 2005 09:29:18 PM, by Michele Pariza Wacek) I decided to try something a little different and illustrate the marketing challenges of a small business. I'm using one of my clients, PrescottWeddings.com. PWC is an online resource guide for couples planning their weddings. Along with a ton of in...
• Ten tips for Advertising on a Budget
  (Mon Dec 5th, 2005 09:29:18 PM, by Toya Young) Many people who start a home based business have a limited advertising budget However, for the life of your business it is important that you get the word out as quickly as possible. These tips will help you do just that without breaking the bank. 1...
• The 10 Laws for Writing Letters that Get Results
  (Mon Dec 5th, 2005 09:29:18 PM, by Joe Vitale) The following is a letter in response to a question about how to write sales letters. This is something you could model in layout, tone, and ideas, to write your own letters. By the way, this is where your letterhead should go. Dear Fellow Chicago S...
• I Don't Want to be Different
  (Mon Dec 5th, 2005 09:29:18 PM, by Brian Grinonneau) To succeed in today’s crowded marketplace where most of the products and advertising look exactly the same, a small business owner must stand out, shouting above the din with a message so clear and compelling that prospects stop and take notice. It’s a...
• Ebooks are Promotional Powerhouses
  (Mon Dec 5th, 2005 09:29:18 PM, by Helene Malmsio) Ebooks are part of the new frontier of cyberspace. They are an entirely new medium for sharing marketing information, ideas, techniques, and expert knowledge. Each day the number of people accessing the Internet grows, causing the exposure of your...
• 10 Inside Secrets to Google Adwords - Part 1
  (Mon Dec 5th, 2005 09:29:18 PM, by Ron Isaiah) 10 Inside Secrets to Google Adwords - Part 1 Let's face it... Google Adwords is not the only source of traffic on the internet, nor is it free. However, if you cannot convert the traffic you get from the pay-per-click traffic on Google Adwords, your...
• How to protect yourself against online criminals
  (Mon Dec 5th, 2005 09:29:17 PM, by John Iacovakis) Credit card fraud is a growing problem for online businesses and can hurt your business in many ways. Fraudulent credit card transactions are costing e-commerce businesses many millions of dollars annually. So, it is very important to verify the ca...
• LARGE FORMAT POSTERS THE DAWN OF THE NEW ADVERTISING ERA
  (Mon Dec 5th, 2005 09:29:17 PM, by Jinky) The present advertising realm calls for a more challenging way of promotional scheme that was not effectively achieve with the use of conventional advertising media. Present business scenario demands for better forms of advertising materials and what ...
• THE PROS AND CONS OF USING A FOUR COLOR PROCESS
  (Mon Dec 5th, 2005 09:29:17 PM, by Jinky C. Mesias) There are so many articles written about the four color process but the question on its usefulness still requires further explanation. There are actually three primary colors of light that the human eyes perceive and these are red, blue and green. So ...

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