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Traffic Analysis

• Are you Ready for WAP & WML?
  (Fri Dec 9th, 2005 12:21:08 PM, by Merle) Acronyms make the computer world go round. Things like HTML, DHTML, XHTML; it's enough to make a grown man cry. Well, look out! There's a new player in alphabet-town: "WAP." So what is it and why should you care? WAP stands for "Wireless Application P...
• How to Easily Track Click Thrus from Your Ad Campaigns
  (Fri Dec 9th, 2005 12:21:08 PM, by Merle) If you are paying for online advertising in any form, you need to know that you're getting results. So before you place your next ezine ad, let's talk about tracking. There are many different situations where you may want to track clicks such as signa...
• Using Ad Tracking Tools
  (Fri Dec 9th, 2005 12:21:08 PM, by Pamela Heywood) You HAVE to know how well your ads are doing. You cannot just cast thousands of them into the wind and HOPE that maybe you will get the odd result. You must know where is good for your offer, which ads pull best, etc. You need to test and test some mo...
• Testing and Tracking Your Online Marketing Efforts
  (Fri Dec 9th, 2005 12:21:08 PM, by Marty Foley) Most advertisers and marketers, because they don't test and track the response of various marketing activities, are flying blindly, with little or no idea of what’s working - and what isn’t. Proper testing and tracking can give you the most accurat...
• Mining for Gold . . . in your Web Traffic Logs
  (Fri Dec 9th, 2005 12:21:08 PM, by Philippa Gamse) Understanding your Web site's traffic patterns is a crucial component of your marketing mix. The information in these logs is collected as visitors find and move around your site at their own volition. So, it's "market research that cannot lie" - and ...
• Hansel & Gretel Left a Breadcrumb Trail.....So do Your Website
  (Fri Dec 9th, 2005 12:21:08 PM, by Merle) So, who's been visiting your website lately? What do you mean you don't know? How can you tell what's working if you don't have some sort of tracking in place? Measuring website traffic, also known as "stats," is how you know who's visiting your site, ...
• Site Statistics - What they should be telling you and probably
  (Fri Dec 9th, 2005 12:21:08 PM, by Sage Lewis) Site statistics are the underlying visitor details of your site. They can tell you things like: where a visitor came from, what key phrases people are using to find your site on search engines, how many visitors have come to your site, what pages peop...
• Making Tracks
  (Fri Dec 9th, 2005 12:21:08 PM, by Richard Bolduc) Checking your search engine placement progress can be a tedious job, and quite time consuming. Most articles and information on the subject will lead you to use a service like position agent at bcentral, or another tool that will take a keyword fro...
• Tracking Single Page Conversions
  (Fri Dec 9th, 2005 12:21:08 PM, by Kim Wingate) For e-commerce sites, it is very important to track and improve conversion ratios. And, in Turning Visits Into Action, many conversion ratio improvement tactics and techniques are explained in detail. But for some e-commerce sites, conversion rates ne...
• Tracking Your Success
  (Fri Dec 9th, 2005 12:21:08 PM, by Bryan Marye) For most of us involved with web building or e-commerce, hit counting is old news. We all have our hit counters so we have an idea what traffic is like at our site on a day to day basis.Some even go as far as to note times and chart responses to promo...

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